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TEDxPennQuarter 2011 - Bill Smith - Reinventing Social Marketing

Bill worked for more than 30 years trying to figure out how to help masses of people make positive change in their lives. He designed and managed programs around the world focused on combating infant diarrhea, immunizing children, saving the environment, and reducing obesity. He wrote a couple of books; received a set of awards and now he consults and speaks widely on lessons he learned after 30 years of imperfect, but interesting work. His field is social marketing, not social media, but the application of basic marketing principles to programs that make difficult change fun, easy, and popular to adopt. In "Let's Get Naked", he'll show us how a simple idea can change the way you think and act. About TEDx: In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Length: 15:06


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