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TEDxKrasnogorsk - Nikolay Oblapohin - The main value of brands in future

Consumers vote for the 21st century universal values. Those companies that do not put them into their targets, will lose the loyalty of customers and markets. This is not a trend, it's everyday life of the Western world and it's tomorrow for Russia. NIKOLAY OBLAPOHIN - Creative director of the branding agency DEPOT WPF About TEDx, x = independently organized event: In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
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