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TEDxZurich - Thomas Zweifel - Leading through Language

What is the difference between a good company and a great one? Language, argues Thomas Zweifel, an accomplished leadership coach. In his interactive talk, he will set out to prove to the TEDxZurich audience that communication is the most important leadership tool of all.Dr. Thomas D. ZweifelDr. Thomas D. Zweifel is a Consultant for Insigniam Performance and the former CEO of Swiss Consulting Group. Since 1984, living on four continents, he has helped top and senior managers develop leadership in the action of meeting strategic objectives. Dr. Zweifel is the author of six co-leadership books, including Communicate or Die, Culture Clash, and The Rabbi and the CEO. Since 2000, he has taught leadership at Columbia University and St. Gallen University. Dr. Zweifel often appears in the media, including ABC News, Bloomberg TV, and CNN. He lives in Zurich with his wife and two daughters.Web: -- Twitter: @thomas_zweifelIn the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Length: 08:41


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