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TEDxFruitvale - Amelia Ceja - From Grape Picker to Wine Maker

Guess what? Beans and tortillas pair nicely with a Cabernet Sauvignon. And it's healthier for you, too. It's possible to operate a successful wine business without leaving behind a love for Mexican culture and memories of being a farm laborer. About Amelia Ceja, president of Ceja Vineyards: Amelia's first encounter with viticulture was in 1967 when, as a 12-year old immigrant from Jalisco, Mexico, she harvested her first grapes in Robert Mondavi's Tokalon Vineyard in the Napa Valley. Today she is president of Ceja Vineyards, her family's winery in Northern California. Ceja Vineyards has twice been named "Best Boutique Winery in Napa & Sonoma" by Best of Napa and Sonoma Valley Magazine. In 2005 the California legislature recognized Amelia as "Woman of the Year" for "breaking the glass ceiling in a very competitive business," and in 2008 she was named Business Woman of the Year by the Sacramento Hispanic Chamber of Commerce and honored as the "most outstanding female leader, innovator and visionary in the wine field in the North Bay" by North Bay Business Journal. This talk is part of Session Three: Money for TEDxFruitvale, which was held on October 14, 2011 at Mills College in Oakland, CA. The conference's theme was Harvesting Change, and it focused on farmworkers, labor and other social justice movements, and fair labor practices in business. About TEDx, x = independently organized event: In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Length: 09:18


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