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TEDxTransmedia 2011 - Christian Wikander - Engaging the distributors

Christian Wikander is the Head of Drama & Entertainment at Swedish public service broadcaster SVT. He has 25 years experience as a drama originator, film director and producer in several TV-series, productions and co-productions like Three Crowns, Hotel Caesar (Hotel Caesar is still running in Norway and celebrates it's 13th anniversary this year) High Sea, Big City Life, The truth about Marika (I-emmy award, Cannes 2008).In TEDxTransmedia he suggest us to engage distributors aside producers and creatives and tells how this mutual engagement to the story, brought to life the transmedia Drama "The truth about Marika". About TEDx: In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Length: 06:30

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