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TEDxMadrid - Harry West - Design makes social change

Harry West, designer and CEO of Continuum, an innovation consultancy company with offices around the world, explains why commerce is a very powerful leverage when we speak about social innovation. For a designer, to improve just a little a product, por example a diaper for the chinese market, that will be used by millions, and make it cheaper too, is a first great step for a real social change. Same thing for financial products that in Latam will be able to improve life of women, really. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Length: 17:48


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