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TEDxSanMigueldeAllende - Fernando Rovzar - Know thy Audience

He studied communication and direction of film and television at the University of Boston. In 2003, at age 23, he co-founded Lemon Films with his brother Billy, and began a successful career as a producer with the films Matando Cabos and Kil?metro 31, both being major box office success, and the second one getting 3 million spectators and 5 Ariel awards. In 2005 he started the coproduction with Warner Bros of Sultanes del Sur, filmed in Argentina and Mexico. In 2006, he wrote and directed his first feature film, Navidad SA, obtaining more than one and a half million spectators. The following year, he released Dolor y Viceversa and La Profec?a de los Justos co-producing with Filmax in Spain. As a writer and director he created chapters of the horror series produced for Televisa: M13DOS; as well as the series of Cineminutos DORITOS M13DOS.Since 2008, Fernando started a program with the foundation Pronatura, to produce "green" films. That is, neutralizing carbon emissions emitted by the production to zero. This is how the first "green" films have been produced in Latin America. In 2009, he produced the hit comedy Salvando al Soldado P?rez, positioning it as the highest blockbuster Mexican film of the year. Also produced and to be premiered are El Acorazado, winner of the Audience Award at the Festival of Morelia, La ?ltima Muerte, in which he also participated as co-writer, and finally, Carriere, a documentary about the legendary screenwriter Jean Claude Carriere. To be realized in 2011 are two feature films. El Charro Misterioso, by Jose Manuel Cravioto, and La Leyenda de Mascarita, prequel to the hit Matando Cabos. As a director he has also conducted several advertising campaigns with clients such as CFE, Hershey's, Bimbo, among others, as well as video clips for Elan y Abie Toiber. Fernando is now planning to direct 1985, about the earthquake in Mexico City and Presa, thriller filmed in Hong Kong.About TEDx, x = independently organized eventIn the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Length: 17:46


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