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TEDxRotterdam - Lineke Sneller - Users of technology will lead the future

LINEKE SNELLER - users of technology will lead the futureLineke Sneller was Chief Information Officer of the Year 2010 and Professor of Value of IT at Nyenrode Business University. But that's not all. Sneller is more than just a strong businesswoman sharing her IT knowledge with her students. She leads the way by emphasizing the role information technology plays in leadership changes.Although some may experience the latest gadgets, applications, networking sites and software systems solely as new technological fireworks, Sneller thinks technology is actually deeply changing the way we live. Therefore, companies need to understand what people need from say, their mobile devices and how they can be applied in a way that positively impacts their lives.About TEDx, x = independently organized event.In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized,* (*Subject to certain rules and regulations)
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