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TEDxGattonCollege - Maura Scott - Can Diet Foods Make You Fat?

About the Speaker: Assistant Professor of Marketing at the University of Kentucky. Dr. Scott earned her Ph.D. in marketing from Arizona State University. She earned her M.S. in Management and B.S. in Economics from Purdue University. Dr. Scott's research interests include over-consumption behavior, goal setting, self-regulation, and transformative consumer research; her research has been published in the Journal of Consumer Research and in the Journal of Public Policy and Marketing. Her industry background includes brand management and new product development at 3M Company, Dial Corporation, and Motorola. Dr. Scott has won various awards for her research including an Honorable Mention for the Robert Ferber Award, an ACR Transformative Consumer Research Grant, and an ACR-MSI Shopper Marketing Grant. She is passionate about bringing both scholarly research and her industry experiences to the classroom. About this Talk: Dr. Maura Scott explores the consumption of diet foods among dieters and non-dieters. About TEDx: In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Length: 14:56


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