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TEDxMuskegon - Alan Steinman - Blue Water Economy

Water. Essential to life. Regional identity. Taken for granted? Water defines our Great Lakes region, yet we tend to undervalue it unless it comes in a plastic bottle with a fancy label. The concept of Blue Water Economy involves leveraging the abundant water resources of our region to stimulate economic activity and help our economy thrive. Take a journey with me and learn how human nature, aquatic science, and economics influence our thinking about the water that surrounds us, as well as the opportunities and challenges associated with a Blue Water future.
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