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TEDxFedSquare - John Zeigler - A class action suit to get CEOs understanding the power of brands.mov

A staunch advocate of marketing effectiveness, John presents a thought provoking idea in the hope to challenge the industry. He proposes the need to find a way to get shareholders to take action to provide CEOs to be more engaged in their marketing. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Length: 17:23

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