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TEDxCovilhã - SusanaCarvalho - Once upon a time there was an enchanted planet

Susana has learned that in life there's no point in making plans because they take care of themselves and usually, in the opposite direction. That's what happened in both her academic and professional activity. Changes and course shifts always at the limit. She realized that the only irreversible thing is to cease to exist. She wanted to become a professional tennis player, a criminal lawyer, a field reporter and ended up in advertising. She studied tourism and communication and at the same time was a waitress in a restaurant, ran a weekly newspaper, was a trainee at a TV channel. She started in advertising while queuing up to renew her passport and traded a holiday in South America for a traineeship in an advertising agency. List of Credits: CEO at JWT Lisbon from 2002; Account Director, Group Account Director, Head of Marketing & Human Resources, Chief Operational Officer and Board Director 1991/2002; currently doing a PhD in Climate Change and Sustainability; degree in Social Communication; president of the Portuguese Association of Ad Agencies since 2006. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations).
Length: 19:45

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