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TEDxTheHague - Richard de Ruijter - Fitness in 2011

Richard de Ruijter, Entrepreneur fitness, health and wellness industry. My passion is helping people to change their lifestyle. I am always looking for new opportunities to get people into shape. Together with my wife Nanda I own a small fitness and personal training studio in The Hague. At TEDxTheHagueLIVE I would love to share my thoughts about the health, wellness and fitness Industry. I'd recommend all young professionals to start in a big commercial organization. In 2003 I started as membership consultant for Fitness First, the number one worldwide fitness operator. I held positions like Club Manager and Regional Business Manager. I learned how to motivate people to start with a fitness membership and to overcome objections. In 2007 I started my own company. It helped more than 50 local fitness clubs with their sales, marketing and business strategy. We trained the employees and owners with their communication and business skills. It is great to see the difference between big and small businesses. In January 2010, I started a new fitness concept. At ClubVit you can train your whole body in 20 minutes. Our mission is to make our customers feel at home. At ClubVit you don't hear pumping dance beats and you don't see bodybuilders. Our club is like a living room where you meet interesting people from the neighborhood. This year my wife and I started a new company: BootcampTeam. Bootcamp is the fitness trend in 2011, a back to basics workout in the park, at the beach or in the dunes. Videoproduction Edo van Santen / Talk&Do.TV In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.
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