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TEDxSaltLakeCity - Jason Fairbourne - Designing Business Models for the Poor

Jason Fairbourne, Founder and President of Fairbourne Consulting, discusses the process of developing scalable microfranchises for third-world economies. Jason Fairbourne is the CEO and founder of Fairbourne Consulting; he holds the Peery Social Entrepreneur Fellowship at BYU Marriott School of Management. Jason was the previous Director of Business Solutions for Development, and founder of the microfranchise Development Initiative at the University. Jason consults many organizations, both non-profit and for-profit corporations on designing and/or growing businesses in emerging and developing markets. Jason is industry agnostic, he is more concerned with meeting consumer demand by designing efficient BoP business models than any particular industry. Jason is the author of MicroFranchising: Creating Wealth at the Bottom of the Pyramid and he has written several articles and books on microfranchising, including his most recent article featured in the Stanford Social Innovation Review, "A good Business for Poor People ". Jason has presented his work at numerous domestic and international conferences. He has worked on multiple continents and has conducted several Learning Labs. His work is currently being implemented around the world. Jason has an MSc in Development Management from the London School of Economics and Political Science, and has spent the last 11years working in developing countries. About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Length: 20:42


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