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TEDxOrangeCoast - Alice Shin - The book or the ride

From the point of view of a fast growing social food truck innovator, we learn how we forget sometimes that the original appeal of social media was to socialize via media and to connect.Alice Shin is creative director and one of the founding members of Kogi, an LA-based taco truck that has turned from renegade, stray Korean lonchera to an iconic LA traveling landmark in just over two years. Credited as the social media guru behind Kogi, Alice is quick to share the limelight. Kogi's first "big break" came when it contacted food bloggers about trying its tacos. The bloggers then wrote rave reviews about Kogi. Kogi's subsequent use of Twitter to announce its location led to considerable buzz on social networking services, leading Newsweek to proclaim Kogi "America's first viral eatery".About TEDx.TEDx was created in the spirit of TED's mission, "ideas worth spreading." The program is designed to give communities, organizations and individuals the opportunity to stimulate dialogue through TED-like experiences at the local level.At TEDx events, a screening of TEDTalks videos -- or a combination of live presenters and TEDTalks videos -- sparks deep conversation and connections. TEDx events are fully planned and coordinated independently, on a community-by-community basis.
Length: 08:31

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