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TEDxOrangeCoast - Sizhao "Zao" Yang - Psychology and design of social products

My imaginary friends on something called Facebook": Psychology and design of social products or how to create websites that "hug". Sizhao "Zao" Yang is currently the COO/co-founder of BetterWorks, Inc., a perks platform for small medium businesses. Previously, he co-created Farmville, and was the CEO/co-founder of MyMiniLife, Inc., which was sold to Zynga Game Networks, Inc. After the acquisition, MyMiniLife became the common technology platform at Zynga and powers 150 million monthly users including games like Cityville, Farmville, and Frontierville. About TEDx. TEDx was created in the spirit of TED's mission, "ideas worth spreading." The program is designed to give communities, organizations and individuals the opportunity to stimulate dialogue through TED-like experiences at the local level. At TEDx events, a screening of TEDTalks videos -- or a combination of live presenters and TEDTalks videos -- sparks deep conversation and connections. TEDx events are fully planned and coordinated independently, on a community-by-community basis. TEDxTalks
Length: 08:16

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