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TEDxMileHigh - Rob Schuham - Brand in Common

What do we all have in common? Rob Schuham presents an entirely new way to think about brands and capitalism. As he puts it, collaboration is the new competition -- and the brand is the new vehicle for sharing wealth. In the spirit of "ideas worth spreading," TED has created TEDx. TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. Our event is called TEDxMileHigh, where x = independently organized TED event. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x=independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events, including ours, are self-organized.
Length: 21:33


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