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TEDxPalermo - Beniamino Saibene - For a Revolution in Public Space

The TEDxPalermo Talk by Beniamino Saibene was held in the afternoon of April 30th. The location due to bad weather was changed at the very last minute and the studio427 was welcoming our day. His talk is about the challenging, coral mission to redesign together the city of Milan, is about how to regenerate the social tissue everywhere with creative tools, such as convincing a large Italian community not to watch a TV for one day and go instead to a Museum with a remote control in order to obtain a discount on the ticket price. Beniamino Saibene is one of the founders of esterni, cultural enterprise that was born in 1995 in Milan with the aim of developing ideas, interventions, cultural projects and designing creative solutions for public spaces and cities. A high ideal strain, an incessant critical capacity and a continuous research at the international level are the main features of its method of work. The idea comes out from the desire of three college students to do something for their city: a city that gave no room for creativity, young people, culture, a closed city unable to invest in the future. At the beginning the interventions were improvised, temporary events, collective performances, then esterni grown up involving an increasing number of people, becoming a movement of thought and a cultural learning project. All the proposals of esterni are a response to the problems of contemporary life and are designed to improve relations between people, to create new spaces of sharing, socializing and cultural growth. Always all esterni's interventions have focused on public space and its increase in value: public space is the place for socializing, is a place for all, a place of integration, sharing and cultural exchange. Today esterni is a group of 26 people daily involved in thinking, planning and building different cities following every features of the project that develops: from concept to production, from fundraising to communication. From time to time esterni uses the support of professionals and consultants (artists, musicians, craftsmen, critics, journalists, intellectuals, graphic designers, technicians) constitute a dynamic international network. In the spirit of "ideas worth spreading", TED has created a program called TEDx, of local events, organized independently, that bring people together to share an experience similar to the one you live with TED. The TED Conference provides general guidance for all the TEDx events, but local events are made independently.
Length: 11:32


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