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TedxNashville - Greg Stielstra - My Neighbor Made Me Do It: How Social Connection Influences Choice

Almost all modern attempts to influence human behavior—to buy a product, vote for a candidate or embrace a social program—are predicated on assumptions that no longer hold. The digital revolution has enabled latent human inclinations and changed the shape of social connection; transforming the way information, ideas and trends spread. Discover the new paradigm and why, if you want to influence culture, you must begin by influencing your neighbor.About TEDx, x = independently organized eventIn the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
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