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TEDxUChicago 2011 - Candice Katz - Both sides of the story

Candice Katz is the Marketing Manager at Oddcast, the New York based social media and technology company behind mega-viral campaigns such as CareerBuilder.com's Monk-e-Mail and McDonald's Avatarize Yourself. An Honours student in Marketing Communication, Candice is an avid investigator of the impact that brands have on self-concept and identity. She examined how modern technologies such as the iPod can affect the way people perceive themselves and others. Prior to joining Oddcast, Candice has worked with brands such as Apple and Nintendo. About TEDx, x=independently organize event In the spirit of ideas worth spreading, TEDx is a program of local, self- organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x=independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
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