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TEDxManila - Corey Cruz - Braiiins: A Retrospective - 12/04/10

Corey Cruz was a graduate student and a research associate at the National Institute of Molecular Biology and Biotechnology which, as it so happened, was across the street from the College of Fine Arts. One day she crossed the road, snuck her way into the Visual Communication department, and stayed there for the next three years. That was the high point of her life, which has since descended into a spiral of consumerism and caffeine. She is now a senior art director for digital media at BBDO Guerrero/Proximity Philippines, where she spends her days surfing online for hours, staring out the window daydreaming, and doodling on table napkins in search of the perfect advertising idea that would make everyone buy more softdrinks, shop more at malls, and sign up for even more phone plans.Her talk is on how one can parlay an education in the arts and sciences into success in the field of mind control, in the field of advertising.About TEDx, x = independently organized eventIn the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Length: 16:36


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