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TEDx Johannesburg - Yusuf Randera-Rees - Exploring Unexplored Markets

This video is a TEDxJohannesburg 2010 favourite. Statistically, a certain percentage of a nation's population has to be people who are have the potential to be world-class entrepreneurs. So...how do you find them? Yusuf Randera-Rees talks about the Awethu Project and its potential to change the face of entrepreneurship in South Africa.
Length: 20:18

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