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TEDxPugetSound-Lynn Parker-"That's a terrible idea!"

Lynn Parker is one of the early contributors to brand theory. In this whirlwind tour of the life of a name, from inception through growing pains, to acceptance...or rejection, Lynn suggests that ideas don't always stick the first time. About TEDx, x = independently organized event. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Length: 03:27

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