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TEDxTucson - Josh Hottenstein - Growing Plants Without Soil Or Sunlight

Immediately after our event, one of our fans on Facebook posted that she had taken her son to inspire him and show him what he might be able to do to contribute to a more sustainable world. She was very happy to report that he was buzzing with excitement afterwards imagining how he could create a green business. Josh Hottenstein is a young local green entrepreneur that contributed greatly to our feeling inspired and in this talk he tells us about a new innovation in growing food locally. Josh Hottenstein and former University of Arizona classmate Myles Lewis have developed a commercial business built from UA research into containerized growing systems that allows for the efficient production of crops using hydroponic growing methods and artificial lighting that use 99% less water, require 90% less fertilizer and provide 30% faster crop cycles! Now Josh is helping us to grow the local food movement and eat produce grown right here in town. TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. Our event is called TEDxTucson, where x = independently organized TED event. At our TEDxTucson event, TEDTalks video and live speakers combined to spark deep discussion and connection about sustainability. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.
Length: 06:12

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