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TEDxEdges - Carlos Oliveira Santos - About Open Innovation

In this talk at TEDxEdges 2010, Carlos Santos, gives a funny talk about the open innovation concept and practice inspired by TED fellow Cameron Sinclair, and shows some of his students award winning designs. Carlos Oliveira Santos, 57, is a Design Management Professor of the Faculty of Architecture of Technical University of Lisbon, Portugal and a member of Design Management Institute in Boston, USA. He is a university professor since 1992 and his teaching covers such subjects as design management and global design management, design marketing, brand management and brand design, behaviour change and social marketing.
Length: 11:30

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