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TEDxFactory798-Neville Mars-Taming the Beast that is Beijing

TEDx is a program of local, self-organized events that bring people together to share a TED-like experience, in the spirit of ideas worth spreading, where x=independently organized TED event. "Factory 798", also known as 798 Art Zone in North-East Beijing, is the largest and most influential art district in China that houses a thriving artist community and hosts world-class international and Chinese exhibits. It is where the event host UCCA is located. However, "Factory 798" stands far more than a place name. "Factory" being the core originator and catalyst of the modern world stands for growth, innovation and change. The three digit number "798" symbolizes the country's cutting edge art movement led by a new generation of change makers. "Factory 798" has been embracing the most original ideas in the burgeoning country. Neville Mars is the chief architect of MARS-1 Space Design, a Beijing based office engaged with sustainable design on all scales, from green furniture to buildings, to cities. Neville is known mostly as the founder of the Dynamic City Foundation of which is an international research platform that maps the impact of hyper-speed urbanization in China. MARS approaches urban growth as essentially organic and it is from this perspective that Neville describes the new urban typologies and social realities that have emerged in China's vibrant urban laboratory. The research has been recently published as The Chinese Dream - a society under construction (010 Publishers, Mars and Hornsby, Rotterdam 2008). Recently, Neville Mars and the DCF has been invited by the Caofeidian and Dutch Government to organize a multidisciplinary research project to be presented at the Shanghai World Expo 2010. The BARC project works with 5 Dutch and 5 Chinese renowned design firms to produce an integrated sustainable vision for this ambitious city in Hebei, based on an evolutionary principles called Caofeidian Genetic City.
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