Mitch Thrower is an entrepreneur, financier, business strategist, author and triathlete. In this TEDx presentaion, he unveils his wish to produce the War Cup 2012. Thrower also serves as Chairman of The La Jolla Foundation, a 501c3 foundation whose primary initiative is Project Active, providing money, mentoring, encouragement and education to areas of world tension. Specifically -- sending sports equipment to children in war zones. Thrower has lectured at many colleges such as Stanford University, Anderson School at UCLA, UCSD and the University of San Diego where he served as the "Entrepreneur in Residence" teaching Entrepreneurship. Thrower is the Co-Founder of one of the fastest growing companies in the US. In 1997, he co-founded Active.com - a software, marketing and registration powerhouse that delivers integrated technology solutions, marketing services and online media properties that encourage and enable participation in activities and events. Thrower was the President and Chief Operating Officer of Triathlete Magazine, the world's largest triathlon magazine where he also served as Chairman. He is the Author of "The Attention Deficit Workplace: Winning Strategies for Success in Today's Fast-Paced Business Environment," published by Lyons Press and he has authored of the popular monthly column, "Starting Lines" in Triathlete Magazine for more than a decade. He was also the co-author of the travel guide The Passport which, for several years was distributed to 50,000 college students before traveling abroad each year. In 1990, Thrower co-founded his first company and served as CEO of The College/Rail Connection, Inc., serving American Express, AT&T, and Eurail until he sold the venture in 1997. He has competed in 20 Ironman Triathlons, including 11 World Championships. He is the only photo journalist to ever photograph and video the Ironman Triathlon World Championships while competing in the event. Currently a resident of La Jolla, CA, Thrower is an East Coast native whose father, Fred Thrower was a television pioneer as Vice President of NBC, and also as president of WPIX-TV in New York City and is known for his holiday creation of the televised "Yule Log." Thrower's mother, Lori, worked as an assistant for Jacqueline Kennedy Onassis.
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