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TEDxBayArea - Adrian Ott - 24 Hour Customer

Adrian Ott, author of The 24-Hour Customer describes The Invisible Hand of Time - forces that shape our behavior and cause the allocation of goods and services based on what falls into our zone of attention. This shift contrasts with the traditional forces of supply and demand as described by Adam Smith's The Invisible Hand of the Market. She describes how the filters we apply to triage our limited attention such as friends in social media, 5-star rankings, and Google algorithms redirect the flow of goods and services. She also discusses the emerging inattention economy where attention is outsourced and automated. She shares examples using Time-Value Innovation techniques to develop breakthrough offerings for the private and public sector based on these mindsets.
Length: 16:11

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