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TEDxTaipei 2009 - Johnason Lo - Don't be a Creative Sell Out

Johnason Lo In the early 90s, Johnason's (JL) created a unique visual language for Azio TV, winning Taiwan's first Promax/BDA Asia Award. This recognition took him to Singapore, where he built numerous branding and image design/direction projects for clients. In 2007 JL established JL Design, which has since won 3 Red Dot and 2 iF Award China awards. The brand launch project for Taiwan's 1st HD TV Channel--HiHD--was awarded the Promax/BDA Asia Gold Award for Best on-air Ident. JL's schedule for 2009 is packed, including a rebranding project for the Al Jazeera Network; a talk at the Kuala Lumpur Design Week and BIRTV Beijing; the judging of Promax/BDA World and Promax/BDA Asia 2009. 羅申駿 1978年出生於日本東京,在台北成長。復興美工電腦動畫組第一屆畢業。擁有自己的公司之前,羅申駿累積了10年的動態影像設計經驗,24歲時以東風衛視形象廣告案首度獲得Promax&BDA2002亞洲區最佳頻道識別設計銀?,為他帶來赴新加坡主導國際電視頻道HBOAsia品牌視覺設計的機會,並且陸續為Cinemax,DisneyChannel,新加坡8頻道和印度Filmy頻道等客戶創造得?作品。2007年羅申駿回到台北創立JLDesign任職創意總監,陸續為台灣的文建會,客家電視頻道與第一個高畫質電視頻道HiHD打造品牌識別設計,作品獲得國際的重要設計獎項與影展邀約,為台灣的動態影像領域開?了新視野。從2009年開始,羅申駿參與許多國際設計活動,受邀至首屆吉隆坡設計周(KualaLumpurDesignWeek)與北京廣播電影電視展覽會(BIRTV)演講,並且擔任Promax&BDAWorld與Promax&BDAAsiaAward2009的評審,持續將他對動態影像設計與電視頻道視覺包裝的理念無限擴散。
Length: 23:39

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