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TEDxYerevan - Siemon Scamell-Katz - Persuasion: Influencing the Rational Decision Maker

The founder of TNS Magasin, the international shopper strategy consultancy, and Global Director of TNS Retail and Shopper Area of Expertise, Siemon Scamell-Katz has spent 17 years researching shoppers in their natural habitats throughout the world. His presentation is based on insights into shoppers, how they navigate and make purchase decisions and thus persuasion works. He will explore the broader implications on persuading people to think differently. About TEDx In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Length: 09:42

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