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TEDxFullerton - Matthew Jenusaitis - Importance Of Creativity In Business

The combination of creativity and business is critical in today's hyper competitive business environment. Creativity marks the differentiation that separates truly unique proposals and initiatives from the ordinary, and will ultimately be the ones that find new ways of accomplishing business challenges. This presentation will explore the unique characteristics of highly creative business leaders and the tools they employ to drive success in high tech businesses. About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized. (Subject to certain rules and regulations.)
Length: 17:24

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