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TEDxEutropolis - Walter Amerika - Why we need the creative industry

Walter is an independent expert on creativity and the creative industries. He shares. his insights and ideas on 'socio-economic creativity' with private companies (new and existing) and public organizations to create added value. Design thinking, brand building, scenario sketching are his working tools. Note: You TEDx website must only be used for the purposes of promoting your TEDx event. Domain acquisition You aren't required to purchase a domain name, but we strongly encourage it. (A domain name will make your site more findable.) Whether you decide to buy web hosting from a paid service or opt for a free hosting account is up to you. However, we do not permit any TEDx site to run advertising, so be sure that your hosting service does not require you to do so. Your site's URL: The URL of your website's homepage should be the name of your TEDx event, e.g. TEDxTokyo.com. Ownership of your domain name: When you purchase your TEDx[name] domain name, you are entitled to keep the domain name as long as you are the TEDx licensee whose TEDx event's name corresponds exactly to the domain name in question, i.e., as long as you are the licensee in charge of TEDxAcme, you may keep the domain name http://www.tedxacme.com. However, you may only own the domain name that corresponds to your own event; you may not register domain names corresponding to other TEDx events -- including prospective events that have not yet been licensed -- without permission from TED. (In other words, you may not "squat" in domain names for potential TEDx events if you are not already the licensee, even if you intend to transfer ownership, or intend to apply for a license for the event at a later point.) If, for any reason, you decide not to renew your TEDx license after your TEDx event, or TED does not renew your license, you must transfer ownership of your TEDx domain name either back to your domain registrar (or web hosting service), or to another TEDx licensee. TED cannot be held liable for expenses incurred during the purchase, transfer or re-sale of TEDx-related domain names. Content Your site should include information about your live speakers, background on the theme you chose, a description of your venue, as well as the basics, such as the date and location of your event and information about TEDx and TED. Introduce your users to TED by embedding TEDTalks on your site. You may not display any content associated with: Weapons manufacturers Ammunition companies Cigarette companies Online gambling organizations Sex-related businesses Other conferences or seminars Homepage Your site's homepage must include the following: Your TEDx logo. Every instance of your TEDx logo should link to http://www.ted.com/tedx A visible link, on your event's homepage, to the TEDx program (http://www.ted.com/tedx) Language that describes TEDx: What is TEDx? In the spirit of ideas worth spreading, TED has created a program called TEDx. TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. Our event is called TEDx[name], where x = independently organized TED event. At our TEDx[name] event, TEDTalks video and live speakers will combine to spark deep discussion and connection in a small group. The TED Conference provides general guidance for the TEDx program, but individual TEDx events, including ours, are self-organized. Text in the footer that states "This independent TEDx event is operated under license from TED." About page Your site must have an "About" page which includes the following language, in this order: About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized. (Subject to certain rules and regulations.)
Length: 26:16

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