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TEDxPennQuarter - Julian Mulvey - Reinventing the Political Campaign

REINVENTING the Political Campaign About Julian Julian Mulvey is a Democratic media consultant with a reputation for creative political communication on television and online. He has won 14 Pollie Awards from the American Association of Political Consultants and the Visionary Award from the D.C. Independent Film Festival. His TV ads focus on authenticity, emotion and compelling storytelling. In November of 2006 his clients' won seven of the eight races he consulted on, including a victory with the largest Democratic vote swing (+86%) of any Congressional race in America. He is a partner at Devine Mulvey. In 2004 Julian won the Gold Pollie for Best Democratic Congressional TV Ad. That same year he was the media consultant for Charlie Dooley, an African-American candidate running for St. Louis County Executive. Dooley's election to the 82% white county was called an "historic victory" by the St. Louis Post-Dispatch. A year later Julian's TV ads for Iraq war veteran Paul Hackett caught national attention when the campaign caused a near spectacular upset in Ohio's ruby-red Second District. Dan Balz of The Washington Post called the ads "very effective." Roll Call called it "a feat of historic proportion," and the race became a case study of the blogosphere's new influence in politics and the birth of a new breed of tough Democratic candidates. Julian's interest in politics and the internet began in 1993 as a research assistant to the National Information Infrastructure Project at the Kennedy School of Government, Harvard. An early pioneer of online viral media, he produced "Social Insecurity" for the DNC that was downloaded nearly one million times in its first 24 hours. A year later he produced "Lord of the Right Wing" which was seen by over 6 million people online. Julian first met Tad Devine, his business partner at Devine Mulvey, while studying American politics at Boston University. After five years producing C-SPAN's morning show, he joined the firm Shrum, Devine, Donilon, where he helped produce ads for Senators Nelson, Corzine, and Dayton, as well as former U.S. House Minority Leader Dick Gephardt to name a few clients. He was named one of Washingtonian magazine's "People to Watch 2005," and a Campaigns & Elections "Rising Star" for 2006. The Washington Post wondered in a headline if Julian had produced "The Best Ad of 2006?" for a spot he made for Chris Carney (Julian likes to think that it was, and Chris now serves in Congress). His first play, Rush's Dream, about the feud and friendship of Thomas Jefferson and John Adams was performed in SoHo, NY, to sold-out audiences in the summer of 2004. Born in America, Julian grew up in England, but international clients have taken him back across the Atlantic a few times to work in The Hague, Ireland and Ukraine. About TEDx In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized. (Subject to certain rules and regulations.)
Length: 11:36


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