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TEDxSeoul - Bill Dresselhaus - Design is human's basic instinct

Bill Dresselhaus is a Joint Invited Professor of Product Design and Mechanical Engineering at Hongik University in Seoul, Korea, and President/CEO of Dresselhaus Group, Inc., a design, management and innovation consultancy. Bill was one of the early design innovators at Apple Computer and was Product Design Manager there and Principal Product Designer of the Apple Lisa Computer, the forerunner of the first Macintosh. He was also later the Product Design Manager at InFocus Systems, leading the company product design with their first three market-dominating digital projectors. Besides his teaching, Bill has conducted many successful workshops in design thinking and process with a variety of groups ranging from learning-disabled high school students to Korean business professionals. "Every time I conduct a student project or professional workshop on design thinking and design process, especially with participants with non-design backgrounds, the results in both the outcomes and the human potential are like magic: it simply works every time and is extremely exciting and inspiring for everyone, especially for myself. I believe that design is a natural, innate human need, ability and activity that we must draw out, foster and develop in everyone for designing a better world. The current trends of comprehensive design thinking, participatory design and the democratization of design are right on target. It is now the task of design educators and trained designers to facilitate and coach that revolution with educational design experiences for all ages." About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized. (Subject to certain rules and regulations.)
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