Tomas Bacoccoli from MTG Radio talked about the importance of sound and music in marketing and how important it is to be emotional when communicating. In order to be emotional and be able to affect people, sound and music is crucial. ------------------ Students from the Master in Marketing and Media Management at Stockholm School of Economics organized the TEDxSSE4m event on April 21st 2010. 110 people attended and it was a good mix between students, professors and staff from SSE and professionals. More Info at TEDxSSE4m - http://tedx.sse4m.com About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
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