Fred Dust is a partner and a practice lead at IDEO. Fred leads Systems at Scale, the group responsible for helping clients with large systemic infrastructural questions from governmental shifts, to behavior change, and beyond. During his tenure at IDEO, Fred has helped guide the realization of a future-focused education center at Stanford; taken Nike executives shopping; and worked with patients and staff to help build innovative service models for Mayo Clinic and Kaiser Permanente. Most recently, he helped The American Red Cross redesign the donation experience and the Transportation Security Administration evolve airport security. ------------------- TEDxBerkeley 2010 - Doing the Unprecedented - took place on Saturday, April 3rd, 2010 at UC Berkeley. Over 700 attendees and 157,000 live-stream viewers enjoyed the day. About TEDx, x = independently organised event In the spirit of ideas worth spreading, TEDx is a program of local, self-organised events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organised events are branded TEDx, where x = independently organised TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organised.* (*Subject to certain rules and regulations)
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