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TEDxUIUC - Madhu Viswanathan - Bottom-Up Solutions for Subsistence Marketplaces

Madhu Viswanathan's research programs are in two areas; measurement and research methodology, and literacy, poverty, and subsistence marketplace behaviors. His research on subsistence marketplaces takes a micro-level approach to gain bottom-up understanding of life circumstances and buyer, seller, and marketplace behaviors. He directs the Subsistence Marketplaces Initiative and has created unique synergies between research, teaching, and social initiatives. All three arenas involve engagement of large and small businesses and social enterprises, as well as a diverse set of students and faculty across different disciplines. He founded and directs the Marketplace Literacy Project a non-profit organization that offers marketplace literacy programs in subsistence marketplaces. This talk was recorded at TEDxUIUC 2010 (4/10/10), which was organized at the University of Illinois at Urbana-Champaign by a group of students led by Cristian Mitreanu. About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Length: 13:40

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