Musical Branding Thought Leader Could you live in a world without music? Former DJ and record label owner Jakob Lusensky is dedicated to probing our thoughts on that bleak scenario. The founder and CEO of Heartbeats International, a brand communication agency specializing in music, he works with an international team to pass on his extensive experience in using music as branding to clients such as Absolut Vodka, Rolex and Design Hotels. Jakob is a regular speaker at conferences and seminars across the globe, such as the MIDEM music fair in Cannes and the Future Forum in Berlin. Jakobs book Sounds Like Branding, which details the principles and power of music branding, is primed for release later this year. http://tedxtokyo.com/tedxtokyo-2010/program/jakob-lusensky/ About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
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