Chris Shipley is a leading technology and product analyst who has been placed on the Top 10 Minds in Small Business list by Fortune Small Business Magazine. Her self-proclaimed love of metaphors enlivens this talk with its comparison of a Sumo-type approach to business vs. a Peloton-type approach, illustrating that the best way to be big in business is to stay small. Intriguing. guidewiregroup.com About TEDx, x=independently organize event In the spirit of ideas worth spreading, TEDx is a program of local, self- organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x=independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
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