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TEDxMalmoe - Paul Clements - 02/02/10

Paul Clements, Media Arts Officer, TBWA Within the sphere of advertising Paul is defiantly of the new breed. Believing & understanding the media independent idea. An understanding of what technology can do for us and revel in the space between man and machine. Helping is very important to Paul, whether it is clients or colleagues. He believes that advertising today is a conversation and that brands and that they need to be an active part of this. Brands need to find their voice and use it. He has a strong focus on how the consumer will engage, act & react to the story or conversation they are involved in, and this keeps me driving him forward. Speech Enlightenment, Dark times, Bright ideas. About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Length: 18:00

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