In the midst of a corrupt police department and high crime in Venezuela, Alberto creates Project Alcatraz, a program that gives gang members a new hope on life. Alberto C. Vollmer is Chairman and CEO of Rum Santa Teresa, Venezuelas leading premium rum manufacturer. In 2003, after gang members assaulted the company, he founded Project Alcatraz, a reinsertion program for criminals. About TEDx, x=independently organize event In the spirit of ideas worth spreading, TEDx is a program of local, self- organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x=independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
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