Simon Middleton talks about the brand effect. Simon has become one of the UK's best known brand consultant. His work has included brand strategy and campaigns for companies that include: Barclays, Norwich Union, Denplan, pharmaceutical giant Merial, brewing and wine company Adnams, and Britain's best known sandwich chain Pret A Manger. Currently Simon has been filming The Great British Holiday Show with Duncan Bannatyne which will be transmitted on Virgin 1 early 2010. Simon is also completing How To Build A Brand In 30 Days to be published in April 2010 by Capstone Wiley. A regular media commentator on all things 'brand for the BBC, Sky News and Five News among others, Simon is also scripting and presenting a unique new six-part TV series The Brand Effect . Further business and brand-related TV projects are in the planning stages. About TEDx, x=independently organize event In the spirit of ideas worth spreading, TEDx is a program of local, self- organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x=independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
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