As part of TEDxAmsterdam, newspaper NRC Next hosted a special challenge. Readers could enter their own idea for a 3-minute TED talk, and the winner was invited to speak on the TEDxAmsterdam main stage. Architect Gaston Peer won the challenge and presented his vision for Icon Beach on the TEDxAmsterdam stage. About TEDx, x=independently organize event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x=independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
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