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SEGA Studios Australia bring the London 2012 Olympics to life

Mark Rowley, Technical Director at SEGA Studios Australia, talks about his team's work on London 2012: The Official Videogame of the Olympic Games. Mark discusses how the team used Autodesk 3ds Max to acheive highly realistic bone and muscle structures for in-game athletes. Mark also talks about how the team overcame the challenge of designing virtual venues before the real-world venues were created, and how they dealt with a high volume of dynamic menu content.
Length: 04:03

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