This sales tutorial explains the many reasons customers buy products and services, including desire, educational purposes, entertainment, or need, and how understanding those reasons can help you make a sale. Watch it at http://www.lynda.com/Business-Business-Skills-tutorials/Sales-Skills-Fundamentals/97949-2.html?utm_medium=viral&utm_source=youtube&utm_campaign=videoupload-bus-B6PXUd448_4. This tutorial is a single movie from the introductory chapter of the Sales Skills Fundamentals course by lynda.com author Christopher Matthew. The complete course is 2 hours long and cover the basics of connecting with prospective clients, making influential presentations, understanding and maximizing the sales cycle, measuring sales abilities, and practicing sales skills in role-playing scenarios. Sales Skills Fundamentals table of contents: Introduction 1. Onboarding in Your First Sales Job 2. Communicating Skills in Sales 3. Prospecting and Qualifying 4. Completing the Sales Cycle 5. Measuring and Assessing Your Progress 6. Let's Practice Conclusion
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