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How to manage Google AdWords campaigns | lynda.com tutorial

This Google AdWords tutorial explores how to use the Campaign tab to manage your campaigns. Watch more at http://www.lynda.com/Google-AdWords-tutorials/Essential-Training/73287-2.html?utm_medium=viral&utm_source=youtube&utm_campaign=videoupload-73287-0402 This specific tutorial is just a single movie from chapter four of the Google AdWords Essential Training course presented by lynda.com author David Booth. The complete Google AdWords Essential Training course has a total duration of 6 hours and 10 minutes, and shows how to start using the Google AdWords advertising platform to reach an enormous audience of potential customers with relevant messaging and measure the ROI from their activities. Google AdWords Essential Training table of contents: Introduction 1. Getting to Know AdWords 2. Getting Started 3. Navigating the AdWords Interface 4. Starting Your First Campaign 5. Customizing Your Campaign Settings 6. Creating Your First Ad Group 7. Optimizing Your Ads 8. Researching Keywords 9. Understanding the Auction and Quality Score 10. Using the Google Display Network 11. Tracking Ad Performance 12. Understanding Landing Pages 13. Optimizing for Traffic 14. Optimizing for Conversions 15. Working Offline with AdWords Editor 16. Troubleshooting Conclusion
Length: 08:59

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