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How to test for poor performing webpages | lynda.com tutorial

This Google Analytics tutorial explores how to test for and find webpages that have poor conversion rates. Watch more at http://www.lynda.com/Google-Website-Optimizer-tutorials/essential-training/61175-2.html?utm_medium=viral&utm_source=youtube&utm_campaign=videoupload-61175-0602 This specific tutorial is just a single movie from chapter six of the Google Website Optimizer Essential Training course presented by lynda.com author David Booth. The complete Google Website Optimizer Essential Training course has a total duration of 3 hours and 37 minutes and covers theory and best practices, as well as a real-world implementation of A/B and multivariate testing. Google Website Optimizer Essential Training table of contents: Introduction 1. Introduction to Conversion Testing 2. Post-Click Optimization 3. Selling Testing in the Organization 4. Classifying Website Optimizer 5. Testing Types 6. Identifying Test Pages 7. Estimating Sample Size 8. The Basics of Website Optimizer 9. Building Real Tests 10. Reading Reports 11. Validation and Follow-Up 12. Advanced Page Validation 13. Website Optimizer with Google Analytics 14. Advanced Techniques 15. Non-Pageview Goals and Conditional Testing 16. Testing Across Sub- and Top-Level Domains 17. The Website Optimizer Provisioning API Conclusion
Length: 07:28

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