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The story: Making the logo

Watch the entire story at When he first created it, Lynda initially thought Bruces illustration for the logo made her look like Mary See, the elderly lady who graces every box from the well-known West coast confectioner, Sees Candy. Bruce sought to embody the companys essence in his hand-drawn logo design: Education, instruction, and learning. Has Lynda come to love it? The Story: Bruce and Lynda share accounts of learning, teaching, and building their company. Presented to the Santa Barbara Chapter of the AIGA, June 25, 2009. Take a seat in the Brooks Institute auditorium with the Santa Barbara chapter of AIGA and enjoy watching Bruce Heavin and Lynda Weinman as they present the history of to an audience for the first time. The co-founders share stories of how their careers, relationship, and company started and evolved, and how their vision and high standards have brought together a team insistent on excellence. This is an engaging, fascinating inside look into the heart and soul of a recognized leader in software training.
Length: 02:32


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