In this video, I explain the equimarginal principle using the example of asking a basketball team's star player to take all of the shots in a basketball game. I use this example to motivate why an agent sets Marginal Benefit Equal to Marginal Cost when she optimizes. For a list of videos and links to these videos (organized by topic), check out the Intromediate Microeconomics video web page: http://blog.thisyoungeconomist.com/p/learn-microeconomics.html
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