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People, Not Brands, Drive Commerce on Facebook

Complete video at: CEO Wade Gerten judges the success of e-commerce campaigns, and gives early Facebook's "f-commerce" an "F". A success story, Gerten cites Delta Airlines as a brand enabling Facebook's social experience to drive commerce. -----WADE GERTENChief Executive Officer, 8thBridgeKeeping pace with today's apparel, beauty, and retail business requires staying ahead of the latest technological trends. The 2012 Winter Session of the WWD Digital Forum will address every aspect of business in the digital space—from mobile technology to social-media marketing strategies to e-commerce opportunities. Hosted by WWD editors, the event will feature actionable information, interactive discussions, and opportunities to network with industry peers, and will provide you with the knowledge and tools required to compete in today's tech-driven marketing landscape.Wade is 8thBridge's Founder and Chief Executive Officer. Wade was most recently the Vice President of Product Strategy for Oracle Retail. Best Buy, Walmart, Tesco, Nordstrom, Carrefour and over 200 other leading global retailers accelerated their business growth with merchandise optimization solutions developed under Wade Gerten's leadership during his 10 year tenure at Retek and Oracle Retail. Wade helped grow Retek from 20 employees in 1995 to the largest retail-specific enterprise software company. Retek was acquired by Oracle in 2005 for $630 million
Length: 02:05


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